Today — Seen
— Week

Your prompt today

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Why this prompt

Your hooks

Visual Hook

Use this opening frame

Why it works

The framework behind it

Make it yours

Once you understand why this frame stops the scroll, you can create your own version. The goal is to own the framework — not just borrow the idea.

Verbal Hook

The framework

Examples based on your prompt

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Now write yours

Use the framework above and the examples as a guide. Your verbal hook should be your words — not a copy. First line only. Make it land in under 5 seconds.

How to film it

Shot type

Lighting

Who films it

Clip length

Location

How to deliver it

Scene references

Use these frames as your visual guide before you film

Frame 1

Frame 2

Frame 3

Caption direction

How to write your caption